The Creative Co.

For the past decade, my work has encompassed a mix of two worlds: the structure of global corporate brands and the hands-on energy of independent businesses. I've helped household names and solo founders alike find clear but creative ways to tell their stories and grow.

No grandstanding or complicated agency talk — just ten years of practical experience in understanding what audiences want alongside an unfussy, imaginative approach to marketing and communications.

A woman with reddish-brown hair sitting at a desk drawing on paper with a pencil. The desk has a white basket with a framed sketch and a green plant, and a large glass vase with eucalyptus leaves. The background has a white wall with a pegboard holding papers, markers, and other small items.

GREAT LITTLE TRADING CO.

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DOG FRIENDLY DESTINATIONS

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CRICKET WALES

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SYNTEGON

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THE SPORTS WAREHOUSE

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LAURA ASHLEY

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TRIVAGO

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DIRECT AFFINITY CX

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THE LLANFENDIGAID ESTATE

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HOMEBASE

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ARTISAN LIVING

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GREAT LITTLE TRADING CO. • DOG FRIENDLY DESTINATIONS • CRICKET WALES • SYNTEGON • THE SPORTS WAREHOUSE • LAURA ASHLEY • TRIVAGO • DIRECT AFFINITY CX • THE LLANFENDIGAID ESTATE • HOMEBASE • ARTISAN LIVING •

GREAT LITTLE TRADING CO.

CONTENT STRATEGY & COPYWRITING

A three-year partnership providing content support for one of the UK’s best-loved children's retailers.

I looked after everything from GLTC’s successful Pinterest strategy and popular blog to high-volume copywriting for their website and seasonal catalogues.

The focus was on maintaining a consistent, imaginative brand voice across every single touchpoint.

A young boy kneeling next to an open suitcase outside, near a colorful unicorn-themed play tent decorated with stars, with a birthday cake and party favors in front, and festive bunting hanging overhead in a lush green garden.
A dog laying on a mound of earth and moss in a forest, with sunlight filtering through tall trees in the background.

DOG FRIENDLY DESTINATIONS

FOUNDER & MARKETING LEAD

I built one of the UK’s leading dog-friendly travel platforms from the ground up, scaling to 80k followers and 20k monthly visitors on a £200-a-month advertising budget.

Over five years - leading up to a successful exit in the summer of 2025 - the project became a masterclass in organic growth.

It was proof that a loyal, high-performing brand can be built through imaginative content and an obsession with analytics, and without a huge team or an even bigger budget.

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The sports Warehouse

BRAND DEVELOPMENT & LAUNCH STRATEGY

I am currently working alongside the founder of this exciting leisure facility to transition a new concept into a commercial reality.

A true 'ground-up' build, I led the brand development and logo design and project managed the website launch.

We are now in the first phase of the marketing strategy, focusing on building early momentum with clear storytelling and a strong visual identity needed to stand out in a competitive market.

Indoor cricket net with green artificial turf, three yellow wickets, and protective netting surrounding the playing area.

rachel southern mcim

ABOUT ME

I’ve always enjoyed the challenge of making things work, whether that’s a data-led strategy for a global brand or the creative identity for a new start-up. My background is a bit of a mix; from working in Zürich for General Motors, co-ordinating internal communications across Europe, before moving into the interiors, travel and hospitality arenas, and more frequently, the world of cricket.

I founded The Ordinary Lovely, which grew into one of the UK’s top interiors blogs and earned a Pinterest UK Award, as well as recognition from The Telegraph. Later, I built and successfully exited Dog Friendly Destinations, a platform that organically scaled to over 80,000 followers and taught me everything I know about building an audience from scratch.

Today, I use that blend of corporate structure and creative agility to support companies and brands across the UK and Europe with their marketing and communications.